Although the European pet food market is developing unevenly, a trend towards dry food is clearly recognisable
A business with potential
Private labels might have passed their peak in the Central European pet product industry, but they are continuing to grow rapidly in Southern and Eastern …
A strong north-south divide
The European cat litter market is characterized by a collapse in prices and a stronger tendency for bentonite products as well as ecological types of …
Slow growth in spite of new innovations
Even though aquatics is stagnating in most European countries, the market is on the move. In the technology sector in particular, the number…
High growth potential still exists
Garden ponds are growing in popularity in Europe. This is a trend that the pet product trade can capitalize on
Individual and unconventional
It is well known that an attractive shop design promotes sales. Companies specialising in shopfitting constantly dream up new ideas to make the pet …
Closer to potential customers
The EU celebrated its greatest enlargement so far with 10 new members joining on 1 May 2004. The new member states are mainly Eastern European …
True innovations thin on the ground
Major innovations were rather rare at Interzoo in Nuremberg, but some interesting new items were still to be discovered on the various stands.
International product presentation
The goal of most companies exhibiting in Nuremberg is to show their new products to an international audience. Here we round up the most …
Interzoo Highlights
The world’s leading fair in the international pet product sector in Nuremberg
Present in over 50 countries worldwide
With over 10,000 products marketed in more than 50 countries worldwide, British company Hi-Craft is one of Europe’s leading designers …
New marketing structure for Europe
As the countries of Europe grow closer together, this trend is now being reflected more strongly in the marketing of the aquatics company Tetra. …
End to price dumping in sight?
For years the cat litter market has been characterised by ruinous competition in the trade. But market experts are anticipating an end to price …
Two at a time
Trixie made its trade customers happy with two house fairs on consecutive weekends. The first weekend was reserved for German retailers, while Trixie’s foreign …
Two firms pulling together
Two companies, one brand – joint branding by the two bird and small animal specialists Sun Seed and Quiko demonstrates just how well international …