Compelling, complex and at times contradictory: in a guest article, Yannik Verry, brand director at Fi Events, writes about the trends that will have a significant impact on animal nutrition in 2026.
Most loyal customers
Pet care defies the cutbacks
European shoppers remain defensive in 2026. Economic pessimism has risen for the third consecutive year, reaching 56%, while 53% worry about their …
Bewital Petfood
Eye-catching design at the POS
Anyone who wants to succeed in the specialist retail sector needs more than just a good product – they need a concept that grabs the customer’s …
Small Animal Nutrition
New ‘Supreme’ app for feeding advice
To mark this year’s ‘Rabbit Awareness Week’, Supreme Petfoods, the UK’s leading expert in small animal nutrition, has launched a ‘nutritional …
Virtual Influencers in CSR Action
Campaign launch for dogs at a Barcelona animal shelter
The commercial relevance of AI-generated opinion leaders is undisputed. Spain’s most widely followed AI influencer, Aitana …