Belgium: three in four owners see pets as part of the family
A new survey by the Belgian Petfood Association (Bepefa) confirms how central pets have become to Belgian households: According to the association's sixth Pet Ownership Study, conducted by research agency iVOX in April …
Ukraine‘s Collar Company
Waudog enters US market via Kohl's
Ukrainian manufacturer Collar Company is expanding into the United States, bringing its smart pet gear brand Waudog to the shelves of retail …
Cips
New brand identity
Cips is launching a new brand identity in 2026. The theme of the revamp? ‘Renewal’, fitting for an announcement made in the spring.
Pet Sustainability Coalition
Pet industry rallies again for Plastic Recovery July
The Pet Sustainability Coalition (PSC) has relaunched Plastic Recovery July, an industry-wide initiative that helps pet …
Programme for start-ups
Unleashed by Purina opens applications for eighth cohort
Purina has opened applications for the eighth edition of Unleashed by Purina, its accelerator programme for start-ups …