New concept for the future

Download: New concept for the future (pdf file)
The group increased its turnover to approx. € 700 mio in the 2006 fiscal year, and Nordenia AG aims to grow faster than the market in fiscal 2007 as well. Ralph Landwehr, chairman of the executive board, is introducing the measures. "By making targeted investments, we will concentrate on highly functional and innovative products with a high added value. At the same time, we intend to adjust our cost structure," Ralph Landwehr says. The plan is to restructure and consolidate individual business areas and to optimize internal processes. In addition, Nordenia intends to continue to implement its internationalization strategy in a targeted manner, Ralph Landwehr says. "We are currently working intensely on several acquisition projects."The company will invest mainly in its German sites in Gronau and Halle, including the Steinfeld site, and in eastern Europe, particularly in Poznan/Poland. The investment package for two years (2006 and 2007) exceeds € 54 mio. In the area of flexible packaging for the consumer industry, as well as for industrial films, the Nordenia Group is relying on highly functional products with a high added value. Activities in the areas of food and pet food, as well as industrial films, will be concentrated within the Nordenia Group to an even greater extent in the future. Within the scope of this strategic positioning, Nordenia intends to close Nordenia Holland on 30th September and plans to distribute Putten's business among other Nordenia sites (Halle, Gronau, Osterburken, Szada, Budapest and Barcelona). Meetings are currently being held with employee representatives in order to coordinate interests and to establish a social plan for the scheduled closing, which will affect 150 employees. In the future, flexible intermediate bulk containers (FIBC) will not form part of the product portfolio of the Nordenia Group for strategic reasons, since the film converter will be concentrating predominantly on the following segments: surface protection, technical films, labelling films, hygiene components and flexible packaging for the consumer industry. Nordenia is currently conducting promising negotiations with potential buyers. The Nordenia Group intends to exhaust the potential to lower costs at all sites, including in the areas of energy and raw materials. In addition, it aims to optimize its production processes and increase quality. The group will continue to implement its internationalization…