Tradition meets innovation

The dog grooming segment has been growing steadily for years. Market developments in the dog grooming segment show that more and more dog owners are placing great importance on regular grooming of their pets, both for health and aesthetic reasons. “We are seeing a growing demand for high quality and easy to use grooming products,” explains Norman Klinger, Sales Director Europe. The ­Moser brand stands for exactly this, especially with its clipping sets, which are manufactured in Germany. “This quality is appreciated because end customers want to be able to rely on durable and high-performance products,” Klinger continues.

Since the turn of the year, the local Moser Animal brand has been integrated into the globally recognised Wahl Professional brand. The company decided to take this strategic step in order to ensure that the dog grooming sector continues to benefit in the long term, as the strength of the global Wahl brand promotes worldwide market development.

To promote the development of the product range, specialist retailers can play to their strengths: in-depth and individual consultation with the end user on site. “Our own sales force provides direct support to retailers and offers useful expertise in entertaining training sessions to help them find the best product solution for the end user,” adds Klinger. Wahl also offers various digital options to familiarise customers with the product range. Whether on Instagram (#wahlanimaleurope), on the company’s own YouTube channel (@MOSERAnimal) or on the website (wahl.com), there are various how-to videos that show dog owners how to groom their pets independently in a simple and understandable way.

The test stations at many local Wahl retail partners provide additional positive support for individual decision-making. Consumers can see for themselves which machine is right for their pet. This strengthens confidence in the products and makes the purchase decision easier.  

Furthermore, trust is strengthened beyond the purchase process by the reliable after-sales service. As a manufacturer, Wahl offers a decisive advantage here: in all countries where it has branches - Germany, the Netherlands, France, Italy and Spain - the service is provided directly. In other European regions, certified, official service partners are used.

Wahl highlights increasing individualisation as the current top trend in dog care. Norman Klinger is certain that “pet owners are looking for products that are tailored to their pet’s specific needs. That’s why we focus on a product range that covers all areas of application: from detailed to full clipping, from entry-level to premium, and from classic corded to cordless machines.”

The southern German company’s many years of experience in the clipping machine segment - in the pet, hairdressing and barbering sectors - means it can draw on a wealth of experience to offer the right solution for each need. “Above all, we are looking to the future: our global development team is constantly working on new, innovative solutions for clipping and grooming,” adds the European Sales Director.