Significant growth

Among customers in Ukraine, the most in-demand brands are SuperCat, Superium, and Waudog, reports Collar, one of the country’s larger manufacturers of pet food and accessories. According to that, the number of client orders increased by 30 per cent in the second quarter of 2024. At the same time, orders for Superium veterinary products grew by 45 per cent, the Puller training tool by 22 per cent, and the Waudog Nylon pet accessories by 50 per cent.

Collar says the SuperCat corn-based litter also demonstrated significant growth in the Ukrainian market and has strong potential to become a new bestseller among cat litters. Retail networks also showed positive dynamics, with a 15 per cent growth compared to 2023.

In the Waudog Clothes assortment, the most popular choice was the reflective print, followed by Leopard and Nasa. For the AiryVest jacket line, customers favored classic black, with purple and lime green ranking second and third, respectively.

In 2024, the Collar Company logistics team shipped 9 000 tons and 5.2 mio units of products to customers and doubled the warehouse space in Chernihiv to ensure timely order fulfillment and a rapid response to market needs.

The team continued to implement projects aimed at supporting stray pets and promoting adoption through active collaboration with pet welfare volunteers, shelters, and foundations.

In 2024, Collar partnered with organizations such as ZooPatrol UA, the Happy Paw Charitable Foundation, shelters like Sirius, Best Friends, Dog Help Kharkiv, the Hostomel Shelter, Chernihiv’s Zooshans, and the veterinary-sterilization center Step to Pets. The company donated thousands of veterinary products, pet apparel, toys, litter, and accessories to meet the shelters’ needs and support homeless pets.

The company also supported charitable events promoting canine-assisted therapy sessions, dog festivals like Holy Doggy, and adoption days hosted by the Sirius Shelter.

In these canine-assisted therapy sessions in Ukraine, conducted with the participation of Lilu, the dog of founder Yuriy Sinitsa, Lilu helps children with special needs improve their mental and physical health at the Vidrodzhennia rehabilitation center. In 2024, more than 100 canine-assisted therapy sessions were held in Chernihiv, 48 in Kyiv, and over 50 sessions for children at the Christian Center Maria’s School and in inclusive groups of kindergartens in Chernihiv.

The company is also actively supporting colleagues who have joined the Ukrainian armed forces, responding to their requests and providing assistance. “In doing so, we remain committed to our mission – making people and animals happy – even during wartime,” said a company spokeswoman.