A strong pairing

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The wholesale company Van Riel Distripet was founded in 1969 by Frank van Riel. Through its representatives the company now sells over 5 000 pet products to pet shops and retail chains in the Benelux countries. The product assortment comprises accessories for dogs, cats, fish, birds and rodents, plus snack products (photo assortment). The company has 20 sales representatives who visit retailers on a daily basis. By using high-end logistical systems, Van Riel Distripet is able to process approximately 7 000 order lines per day and guarantee its customers delivery within 48 hours. Van Riel Distripet is keen on providing its customers with a high service level. For example, the company offers its customers a wide variety of sales concepts to promote their sales activities. Van Riel Distripet's recommendations about assortment compositions, product promotions and in-store design are very much appreciated by its customers. In Waalwijk, Van Riel Distripet has a large showroom where it can advise its customers on the company's new items and all other related sales activities. In 1985 IPTS was set up to import and export pet products worldwide. Over the years the company has become one of the most well known European importers and exporters in the field of pet products. IPTS pays a lot of attention to product development and innovation and aims to introduce new, progressive products continuously. As Europe is the largest export market of IPTS, the company has an extensive European distributor network. But it exports outside Europe too, and to this end the company is building up a reliable global distribution network. The company is also very experience in private label projects. It ships many direct containers to its customers including (customised) pet products in the customers' own private label. All import and export deliveries are organised in cooperation with a highly skilled logistical partner. The companies together employ a workforce of 95. Each is responsible for roughly 50 per cent of the total turnover. In Waalwijk there is a logistics centre with 9 000 pallet spaces. Since Van Riel Distripet and IPTS were established, the "Pet Products" logo has been used to represent the company's brand. The logo is displayed on the packaging and is used as a hallmark for the company's innovative, quality products. The companies devote considerable attention to market research and product development to stay ahead in the market…