Alvar Pet acquires Kivuton

Alvar Pet, a leading Finnish direct-to-consumer pet food brand (established in 2020), has announced the acquisition of Verkkokauppa Kivuton, a Finnish online store focusing on pet health. The acquisition follows the announcement of Juuri Partners joining as a strategic partner in Alvar Pet’s growth story.

Together, Alvar Pet and Kivuton form the largest online store in the Nordics specialising in pet health, offering pet owners a wide range of veterinarian-developed products and diets individually tailored to pets' needs.

“We are excited to combine expertise with Kivuton. Originally a veterinary clinic, Kivuton has a deep-rooted focus on pet health. By joining forces, we can offer unique nutritional expertise and an extensive range of speciality diets for pet owners who value the well-being of their pets,” says Ilari Haataja, co-founder and CEO of Alvar Pet.

Juuri Partners, a Finnish growth investor, joins as a strategic partner in the company.