Zooplus cuts prices on private label products

Zooplus, Europe’s leading online platforms for pet supplies, is launching a new price reduction campaign for its own brands. While the demand for high quality pet food continues to grow, consumer purchasing power is decreasing due to the economic challenges in many European countries, the company explained in a recent press release. As a result, Zooplus has already reduced the prices of more than 400 items across four of its own brands. „With global supply chains stabilising, we now have the opportunity to pass on our savings to our customers“, says Alejandro Bethlen, Chief Merchandising Officer at Zooplus, explaining the price offensive.

Price reductions on up to 1 000 additional items from five private label brands will now follow in Zooplus stores across Europe. With discounts of up to 40 per cent, pet care should remain affordable for everyone. Zooplus says it is constantly working to optimise its private label portfolio to better meet customer needs and market trends. With the development of the 2025 range, the company aims to make it easier for customers to navigate and select products, and to reflect changing customer needs: This includes focusing on trends such as dietary supplements, superfoods and tailor-made foods for pets with special nutritional needs.