The online pet platform Zooplus continues to expand its footprint in the UK, strengthening its marketing initiatives and building connections with pet owners across diverse channels. Zooplus announced its sponsorship of ITV's award-winning programme “For The Love of Dogs”. The beloved series, which showcases heartwarming rescue stories from Battersea Dogs & Cats Home, is returning for its new season airing on ITV1 and ITVX.
Kelly Martin, Director of Offline Marketing at Zooplus, said: “The show has a rich heritage which is much loved by UK pet parents, making it the perfect match as we look to strengthen our position in the UK.“