Pura Naturals Pet is expanding its sales and marketing efforts to support the company's new strategic initiatives. To aid in this endeavour, they have brought in the expertise of Julie Creed as their vice-president of sales and marketing. Julie Creed worked independently and was contracted to aid in the initial launch of Pura Naturals Pet last year. She is now joining the team full time to spearhead their sales and marketing efforts. Creed brings over 25 years of experience to the position, including a strong background in consumer products. Her ability to identify, develop and implement category- and brand-building strategies has helped the companies she has worked with to grow globally.