Supporting better understanding of pet nutrition

UK Pet Food has unveiled a new communications campaign, “Love Them Madly, Feed Them Wisely“, aimed at empowering pet owners to make well-informed choices about pet nutrition and to support vets and pet care professionals in their conversations with owners about nutrition.

The new initiative from the voice of UK pet food industry focuses on introducing more accessible, plain-speaking language into pet nutrition. It aims to remove the complexity around scientific terminology that can often be a barrier to people’s understanding of the best nutrition choices for their pets.

Designed to solidify UK Pet Food’s role as a trusted source in pet nutrition, the campaign introduces a suite of valuable resources, including an updated website, comprehensive factsheets and bespoke training materials for vets and professionals working across the pet food industry. The materials include 15 vet-led videos with Cat Henstridge, also known as Cat the Vet, and engaging digital animations, created to help simplify complex nutrition topics.

In the coming months, UK Pet Food will actively promote the campaign across social media as well as engaging directly with vets and the wider pet industry itself as well as through its network of over 100 members.