New Curli website

The Swiss dog harness specialist Curli has relaunched its website. As a reason for this move, the company cites ever more instant communication by smartphone as the central medium and the need of customers for more storytelling and brand touch points, a phenomenon which can be observed in all spheres. 

The new website focuses clearly on using pages on the smartphone, and everything relating to the Curli brand world can be found here. A magazine featuring information and insights about the brand places storytelling at the forefront in the B2C category. In the B2B category, business partners will continue to find the customary user interface, so they can carry on managing their Curli product line comfortably here and place their orders, says the Swiss company.