Growth trajectory in Germany and Switzerland

4 million euros for Hellobello

Supported by further investors: The now five-year-old food tech start-up ‘Hellobello’ is shaking up the German-speaking pet food market with customised fresh food.(Source: HelloBello)
Supported by further investors: The now five-year-old food tech start-up ‘Hellobello’ is shaking up the German-speaking pet food market with customised fresh food.
14.01.2025

Despite the difficult economic environment, the Vienna-based start-up Hellobello has managed to grow strongly in Austria and Germany with its freshly cooked, ready-to-eat dog meals - and is now looking to expand into Switzerland and increase sales via partners such as selected pet retailers. According to a press release, the young company has just completed a successful Series A financing round of more than 4 mio euros, securing a substantial injection of capital.

Investors include well-known entrepreneurs such as Michael Hurnaus (founder of Tractive), Johann Hansmann and Hans Peter Haselsteiner. Hellobello is also backed by the AWS start-up fund and a Swiss family office.

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