Smart-tech products for pets reach high sales

The pet humanisation trend and the rise of pet parenting have created new dynamics and growth opportunities in the US pet industry. One of the hottest trends is the incorporation of high-tech smart features and automation that creates a connected lifestyle between pet parents and their fur babies, according to market research firm Packaged Facts in the new report Durable Dog and Cat Petcare Products.Packaged Facts data shows that tech-based smart durable pet care products accounted for 8 per cent of the 5-billion-dollar durables market, with sales of 400 mio dollars for 2017."Americans love their pets. And they love their devices. Pet tech products satisfy both affections by creating a closer bond between pet and owner, and by using technology to make pet care easier," says David Sprinkle, research director for Packaged Facts.