Fish4Dogs wins major industry accolade

The Worcestershire-based pet food company and seafood specialist Fish4Dogs has won a major industry accolade. Its range of “Star Treats” has been voted the Pet Product Retail Association’s (PPRA) Best New Product for 2009. Seeing the health benefits of a fish diet in humans, Jill Angell, Fish4Dog’s founder, realised that the pet food market under-used fish as an ingredient in products. “StarTreats” for cats contain taurine and are packed with Omega 3 and salmon oil. “Star Treats” for dogs are used by the Cambridge Institute of Dog Behaviour and Training.