TNC strengthens its market position

First, TNC reported that it had acquired Natural Instinct. This was the second acquisition in the UK this year. With now four companies in the UK, TNC strengthens its position in the growing market for high quality natural pet food. Natural Instinct, based near London, is considered one of the pioneers in the barf segment. It specialises in the production of raw, frozen dog food and natural treats.

“The UK is one of our most important markets and with the acquisition of Totally Natural Pet Products and now Natural Instinct we are creating a significant presence in the market,” said Anders Kristiansen, CEO of TNC. The company’s brand portfolio also includes Aniforte, Barfgold, Carnibest, Dibo, Energique, Leo & Wolf, Nova, Nutriment, Oscar, Rauh! and Totally Natural Pet Products.

TNC also acquired Petman, one of Germany’s oldest and most respected manufacturers of chewing gum. The acquisition of Petman has been the third acquisition this year for the Swedish company, which is owned by private equity firm Axcel, and the fifth pet food company in Germany to join the group. Petman was founded in the 1990s as a brand of Hundt Tiefkühlprodukte und Dienstleistungen GmbH & Co. KG and is a pioneer in the German pet food industry. The manufacturer is known for its innovative approach to natural pet food and offers a wide range of high-quality liquid feed products to meet the different needs of dogs, cats, fish and reptiles, said TNC, praising the long-established Wuppertal-based company.

Andreas Hundt, CEO of Hundt Tiefkühlprodukte und Dienstleistungen GmbH & Co. KG, commented on the acquisition: “The cooperation with TNC is the best possible outcome for us and our ‘Petman’ brand. Together we can look back on many years of cooperation and joint product development. This close partnership now provides a great opportunity for our employees to continue to do what we love to do: provide our longstanding and new customers with the highest quality products and exceptional service. Anders Kristiansen, CEO of The Nutriment Company, commented on the acquisition: ‘’Petman is a great company that, unlike many of its competitors in the market, has always had a consistent focus on customer satisfaction rather than a purely product-oriented mindset.This is a perfect fit for The Nutriment Company, where we combine both – vertically integrated operations and manufacturing capabilities, but always driven by customer needs.”

TNC came up with another takeover in August. The company group continued its expansion with the acquisition of UK dog snack manufacturer Pet Treats Wholesale. According to TNC, Pet Treats Wholesale is one of the UK’s leading manufacturers of natural dog treats and chews, with a range of over 150 products. Today, over 2 000 retailers are supplied with the wide range of grain-free, natural treats, including sausages, chewy sticks, pâtés and a diverse selection of naturally air-dried products. Anders Kristiansen, CEO of The Nutriment Company, explained: “Pet Treats Wholesale has been one of our suppliers for many years and we value the company and its employees for their exceptional product quality and customer service.”  

Julius Adrian, Head of Corporate Development at The Nutriment Company, added: “I am extremely pleased to welcome Louis Jolivet (CEO of Pet Treats Wholesale, Note from the Editors) and the whole team to TNC. They are a very dynamic and entrepreneurial group of talents who have rapidly grown their business and proven their capabilities time and time again.”