Looking for new export markets

PPC includes the manufacturing company Petmex Company and the e-commerce company Hubun, which operates the online pet store hubun.pl. The group sells through private label services (150 own brands) and cooperates with over 900 domestic and foreign contractors. Headquartered in Mys‘lenice, PPC has production facilities in Polanka, near Krakow, in the Małopolska province. The company group has over ten years of experience and employs almost 200 people. PPC has an extensive and diversified portfolio, offering products sold under white and private labels, as well as its own brands. Its premium brands include Petmex, Champer, Litty Kitty, Peppy Dog, Bontari, and Yummy & Funny.

New Zealand is still a relatively small market, but PPC is confident that it offers great potential for growth. Citing figures from Statista, the group expects the value of the New Zealand pet food market to reach 0.57 bn dollars in this year. Between 2024 and 2028, the market is expected to grow at a CAGR of 3.34 per cent. Experts believe that New Zealand pet owners are spending more on premium pet food. PPC is capitalising on this trend by offering premium private label services. “For our company, New Zealand is a gateway to East Asia, the continent with the largest population, where the demand for dog snacks is gradually increasing,” says Wojciech Wydro, member of PPC’s Management Board and Export Director of Petmex Company. The first batch of chews has been successfully delivered to the company’s strategic partners and the Polish manufacturer is already fulfilling additional orders. The products will be sold under the local distributor’s own brand. Through Petmex, PPC exports to 30 countries worldwide.

The United Arab Emirates (UAE) has traditionally been a market for premium category products. PPC estimates that the pet food market in this country will reach 149.10 mio dollars in 2024 and grow at a CAGR of 8.77 per cent to 2029. “The United Arab Emirates is another region where we are looking to expand our presence. The UAE also serves as a distribution hub, opening doors to other countries in the region. Our successful entry into these markets is the result of our activities during this year’s edition of the Pet World Arabia exhibition in Dubai,” says Wydro.

PPC is looking to diversify its export activities. “We currently sell to 30 countries worldwide, with more than 80 per cent of our sales coming from foreign markets, mainly Europe and the USA. New export directions show the potential of the chew and pet food market,” says Wydro. That’s why the company plans to further develop its distribution channels and introduce new products under its own brands, making them available in Europe and other continents.