A flair for food, Italian-style

Sergio Canello invested 40 years of his life in researching the causes of diseases that came increasingly to affect dogs and cats also. On the basis of this he developed the Forza10 recipes with the claim that these overcame the foremost food intolerances of dogs and cats and maintained the wellbeing of pets.

Sergio Canello explains the secret of the Forza10 formulas with the tip of letting nature do its work: "This is achieved by selecting fish from the open sea and meat from select businesses, but also by my refusal to use intensively farmed meat. The effects of this on the bodies of dogs and cats were highlighted in the studies," he says. According to Canello, the Forza10 Active line is based on the results of 34 published scientific studies and is a solution to the foremost food intolerances. The line was recently expanded to include a moist food in 300 g cans for adult dogs. Called Forza10 Actiwet, the line makes it possible to deal with food intolerances. The new foods are manufactured in Iceland in two production plants operated by Sanypet since 2013. "Here we can source the healthiest ingredients available" reports Sergio Canello proudly.

Sanypet is committed to scientific research in collaboration with renowned universities and research institutes. Dr Gianandrea Guidetti, president of Sanypet, has an in-depth knowledge of natural elements, plants and extracts, the beneficial properties of which have been assessed extensively by the research and development department. The Forza10 products use very few raw ingredients, which are all clean and of excellent quality. "In my research and development department we have always been involved in studying the occurrence of disorders that are attributable to the side effects of foods," emphasises Sergio Canello.