Sanypet establishes a new management team

The Italian manufacturer Sanypet (Forza 10) has appointed Jean-Marc Baduel as new CEO and Giorgio Massoni as general director of the company. Following the acquisition of the company by French manufacturer Codico last August, a group has been created that specialises in the dietetic food segment and sees itself positioned at the top end of the market.
Jean-Marc Baduel was previously general director of Codico and assumes the CEO position at Sanypet following the takeover. The new general director Giorgio Massoni aims to strengthen the group's brands further as part of the company's internationalisation. A trained veterinarian, Massoni previously served as sales director at Monge and as general manager for Royal Canin in Italy.