Zooplus hot on the heels of Fressnapf

In fiscal 2018, the e-commerce company Zooplus of Munich increased its sales revenue on the basis of provisional figures by 21 per cent to 1.342 bn euros. This result is in line with previous forecasts. Zooplus once again achieved double-digit growth rates in all 30 country markets. The online retailer thereby succeeded in closing the gap to some extent on market leader Fressnapf, which by the end of the last financial year was reported to have attained sales totalling in excess of 2.1 bn euros.

An above-average increase in sales was achieved in the food segment, which now accounts for an 85 per cent share of sales at Zooplus (2017: 83 per cent). Sales here grew by 23 per cent. With its food and litter brands, Zooplus managed a sales increase of as much as 35 per cent last year. The share of sales generated by this category, which Zooplus describes as having a particularly high profit margin, grew to 14 per cent.
The company highlights its progress in Poland, where sales rose by nearly 40 per cent to over 100 mio euros and Zooplus now has a share of the overall market, both stationary and online, running into double digits.

A particularly important reason for the high growth rate, according to Zooplus, is the high level of loyalty of its existing customers. The sales-related reselling rate in the last financial year was raised to a record 95 per cent. The company is also pleased with the satisfactory trend in new customer business in the fourth quarter. In the final quarter of 2018, 722 000 new customers were registered, 21 per cent more than in the third quarter. Growing new customer business further was cited by Dr Cornelius Patt, board chairman of Zooplus AG, as a key goal for the new financial year.