A lucky partnership

"Outward Hound's mission to improve the lives of pet parents with meaningful innovations is a great fit with Nina Ottosson's passion to develop products that stimulate and challenge pets mentally," stresses company founder Nina Ottosson. The acquisition has allowed her company to focus on developing products while improving the distribution of her products worldwide. The products are still made with the highest-quality, food-safe materials in both Sweden and China, and sales have grown significantly over the past three years, explains Nina Ottosson. "We are thrilled to become a part of the Outward Hound family. They are the ideal partner to help accelerate our distribution and expand the ways that we can innovate and continue to improve and enrich pets' lives." 

Nina Ottosson pioneered the category of dog puzzle games more than 25 years ago. The products are carefully developed by her together with dogs, using only the best materials for optimal function and safety for the dogs as well as the environment. Within the company Nina Ottosson's expertise is considered invaluable for future product development, and her influence in the dog trainer and behaviourist community worldwide cannot be overstated according to the company's own statements. 
Nina Ottosson was one of the 2017 Pet Age ICON Award recipients for her contributions and long-term commitment to the pet industry. In 2015 she won the Pet Age Women of Influence Award, and was also named one of "45 people who changed the dog world" by Dog Fancy magazine. 
Outward Hound is the pet industry leader in inventive, intuitive, and engaging pet products in the categories of toys, games, gear and feeders, and provides one-stop-shopping for its retail partners, with a powerful portfolio of brands under one roof: Outward Hound, Nina Ottosson, Petstages, Bionic, Planet Dog, Charming Pet, Wholesome Pride, and Dublin Dog. Outward Hound is based in the US, but Nina Ottosson is still based in Sweden, where the Outward Hound international office is located. 

Since partnering with Outward Hound, Nina Ottosson has created an updated and more focused assortment of 13 products of different difficulty levels to suit dogs of all sizes and ages. The packaging, colours and features of the products have been updated and welcomed by pet owners worldwide. There is a line of plastic products and a line of products in a composite material, which combines the benefits of wood and plastic and…