Sector trade gathering in England

It wasn't only the visitor numbers that were up at Pats; there was a marked increase in the exhibitor contingent also compared with the previous year. The considerable interest shown in the fair by the industry was also reflected in the 260 new products presented at this year's show. Some foreign exhibitors appeared at the fair alongside the leading British companies, and even a couple of pet store chains from abroad were sighted at the show. On the whole, however, Pats Telford is primarily a trade show for pet product retailers based in the Midlands and northern England. Gordon Thomas from the organising company Impact Exhibitions appeared extremely satisfied with how the fair had gone: "Exhibitors told us they met with the key decision makers and buyers, and that was good to hear because we put in place measures that ensured the right people attended. Overall the response to Pats Telford has been excellent and positive, and proves that the pet industry is firmly behind this show."
The main focus of the show was on products for dogs and cats. Grain-free, naturally processed and organic pet food dominated many stands. A striking feature was that countless new treats and other delicacies were on show, indicating the huge potential for the future that this merchandise category offers.Stands at which presentations or practical demonstrations were given, such as the stand of the Pet Industry Federation for Groomers, attracted large audiences. Since such stands were positioned in the centre of the exhibition area, they had a perceptible influence on the ambience.

As in previous years, companies presenting especially innovative new products received awards. These were presented for the first time together with the presentation of the PetQuip Awards at the evening function following the first day of the show. The decisions of the jury took into account a number of guideline criteria such as product innovation, design, quality, packaging and value for money.
In the category of cat food und treats, first place went to Symply Pet Foods with its new food product Canagan Light Senior/Sterilised for Cats. The judges felt this product was an excellent addition to a successful range. With clear packaging and a good price point, this product encourages continuity for the cat owner to remain with the range as their pet gets older. Where cat accessories and gifts were concerned, the Kong Company was out in front with its Cat Laser Teaser. The judges chose…