Ukrainian pet business

The Ukrainian pet business is going through difficult times nowadays. However, despite all the political, social and economic problems, the open house fair confirmed its relevance and effectiveness. The event took place in the city of Kharkov and combined new product presentations, seminars and, of course, plenty of entertainment.
It wasn't the first open house fair at Suzirya, but this time the scope of the event was wider than ever before. Traditional Ukrainian ethnic style was the order of the day, with participants and guests encouraged to wear ethnic clothes. Events in such a format are really important in the current difficult political, social and economic environment of Ukraine.

The open house fair was composed of three elements: educational, commercial and entertainment. The educational element of the event was delivered in the form of lectures, seminars and workshops. In all, six seminars by five speakers on different topics including nutrition, supplementary pro­ducts and aquatics were held in two days. Two exhibition halls en­abled the participants to get acquainted with new products and buy different goods at special prices. The evening of the first day ended with a great nationally styled open-air party, with quizzes with prizes and other attractions. One highlight of the programme was a special performance by a popular national music band.
Special attention was given to overseas partners who had lent a hand during the difficult period and continue to support the company.

Suzirya has more than 700 employees, 1 500 m2 of office premises, 8 000 m2 of warehouse facilities, 10 500 m2 of manufacturing facilities and a range of 18 000 items. International brands like 8in1, Brit, Flexi, Hagen, Juwel, ­Vitakraft, Tetra, Trixie, Tropical and many more feature in the portfolio.
Under its own brand Priroda the company offers 1 500 products and nine sub-brands. The range consists of accessories, food, care products and equipment for medium and price-entry segments. The Priroda products are exported to five countries.

In parallel with the wholesale business, Suzirya runs a pet shop chain under the name Master Zoo, with 62 stores in 18 Ukrainian cities. The chain operates three store formats. Its main format has retail areas of 120 to 200 m2…