Working on the special relationship

"Enhancing that special relationship between owners and pets." Radio Systems Corporation has remained true to the Petsafe brand motto over the years, but the product range has changed considerably in the last 20 years since the brand came into existence. In addition to the core training range on which the Petsafe brand was founded, the product range also encompasses a comprehensive line of pet doors and a range of specialist products focusing on pet well-being in the health and wellness category, including Drinkwell pet fountains. The play and challenge category offers a range of treat-dispensing Busy Buddy toys for dogs and FroliCat toys for cats, and the recently added waste management category encompasses ScoopFree Self-Cleaning Litter Boxes and the innovative Pet Loo. It is a wide-ranging product portfolio that has brought the company some success in the international markets that are supplied with Petsafe products. "Our products are available in the USA and Canada, across Europe - with UK and France the biggest markets in the EU - and in Australia, China and Japan. There is growth across the board and as a company we continue to go from strength to strength," says a company spokesperson. This variety of products and markets naturally also calls for a corresponding workforce and this has steadily increased over the years. "Petsafe operates globally with over 650 employees, including in-house engineers and specialists who research and develop new products for the pet market. In addition, we work closely with pet behaviourists and veterinary professionals to ensure our products work hard for pets and their owners." 

The company has presented a varied array of new products for the Petsafe brand in time for the popular and important shows in 2015, such as PATS Sandown in the UK and Zoomark in Bologna, Italy. "This year has been a great year for new product development and we're launching a number of new products. For example, we are expanding our FroliCat range this year." The Froli­Cat range toys were first introduced in 2013. "Testing reflexes to the maximum, the automated, interactive laser and teaser toys challenge and entertain for hours at a time, providing fun and entertainment for pets and their owners."  Across both ranges various toys provide rotating, zooming, darting and twitching objects for the cat to prey on and develop natural hunting and stalking instincts. This year the company has added the two new products FroliCat Chatter…