Future Store 3.0 has arrived

A bigger shopping experience, greater interaction, more customer guidance and a clearer overview of the retail area: all these are the benefits of the Future Store 3.0 concept, which the Krefeld pet store group has spent a lot of time developing. “The new concept is intended to elevate Fressnapf to a new level,” explains Oliver Windhaus. As vice president of corporate store design at Fressnapf, he assumes a significant share of the responsibility for the concept of the new Future Store generation. Windhaus is an experienced retailer with a career extending back over 20 years. Before joining Fressnapf in July 2021, he occupied managerial roles in well-known companies including Sport Scheck, Walbusch, Casamoda and the Otto Group.

After establishing the basic outline of the concept in summer 2021 when the Fressnapf XXL pilot store opened in Krefeld, the retail group has been refining the details in the last few months. It has opened other pilot stores in various locations: three in France (Grenoble-Echirolles, Herblay and Saint-Genis-Pouilly), two in Germany (Eislingen and Krefeld-Linn at Fressnapf’s base) and one each in Austria (Klagenfurt) and Denmark (Ikast). Aspects of the concept have been optimised further in recent months, rendering the concept scalable and meaning that it can be implemented in stages in all of the 1 800-plus stores in the next few years. The chain is already realising the Future Store 3.0 concept in newly opened branches.

Most of the pilot stores are Fressnapf XXL stores. The new store concept was also unveiled at the company’s base in Krefeld-Linn in a 600 m² classic Fressnapf store in summer 2022. The modernised store was opened on 19 September.

Even on a smaller retail area, the sales floor designed according to the new concept has a bright, modern look and a clear layout organised according to species and merchandise category. The store fittings combine Scandinavian design and an industrial look with the intention of generating a strong feelgood factor for the customers and enticing them to browse and explore, thereby extending their stay in the store. Although the new store concept offers more space on the retail…