Trixie sets the tone for the future

Europe's leading supplier of pet accessories Trixie intends to take further steps to implement its growth strategy 2030 in the coming months. Following his appointment to the management board, Burkhard Friedrichsen will assume responsibility for sales, marketing and human resources in the summer. Volker Haak, who is stepping down from the management board after 40 years with the company, will remain with the company as a member of the Advisory Board.

In addition, Danny Bollerey will join the management team in June as the new CFO. Bollerey has worked for Märtens Transportbänder for many years and, according to Trixie, will further professionalise management in the areas of finance, reporting and efficient control.

As part of his succession plan, company founder Bonnik Hansen also intends to sell shares in Trixie to a new partner in the medium term. The aim is to secure the company's independence and future in the long term. This will be supported by a professional team of advisors led by Deutsche Bank.

Despite all these changes, the company emphasises its intention to remain a reliable partner for its clients. This means that the stable partnerships with its business partners, which have contributed significantly to the company's success to date, will be maintained in the future. “Even in times of change, our commitment remains the same," says Trixie.