Expertise in cat litter

Founded in 1990 and headquartered in Toronto (Ontario, Ca­na­da), Normerica is well known as a manufacturer of premium quality pet products, both branded and private label. The core business involves the production and supply of high-performance, Canadian sodium bentonite clumping cat litter (producing over 380 000 tons of cat litter per year). The company counts as the largest sodium bentonite cat litter manufacturer in North America and has more than 1/3 of the market share in the North American cat litter industry. Normerica runs seven state-of-the-art manufacturing facilities of its own. The fully automated cat litter plants span over 50 000 m2, and are strategically located throughout Canada and the US.
Cat litter and treat range
Normerica focuses on providing customers and pet owners worldwide with premium-quality, low-dust, hard-clumping cat litter made with ultra-absorbent Canadian sodium bentonite clay. The product development team creates advanced, ammonia-fighting formulas that address the number one consumer concern: odour control. The company has its own private label specialists who are skilled at developing and implementing successful, customised, best-in-class private label programmes.
In addition to cat litter, Normerica's product base also includes a growing line of natural, wholesome and healthy dog treat products. They are oven baked at the company's EU-approved and GFSI-certified bakeries located in both Canada and Thailand. "These dog treat products are available in both private label and under the company's top-ranked Vita-Life brand," says a spokeswoman.

New innovation
The Canadian innovators recently launched a patented new lightweight clumping cat litter that will revolutionise the industry: "Litter you can actually lift; creating a new litter box maintenance solution for pet parents worldwide," adds the spokeswoman. This new product is 50 per cent lighter than traditional clumping cat litters, and half the weight of bentonite clumping litters. It makes strong clumps, is extremely absorbent and made with over 50 per cent recycled materials. Furthermore it is completely dust-free and provides powerful, round-the-clock odour control.
"Maximising the volume of a shipping container also allows for greatly reduced…