New cat food range

The company is firmly engaged on new product development, confirming the brand’s 40-year-rich Canadian heritage and quest for excellence. The work delivered by Techni-Cal International’s product development team, consisting of veterinarians, nutritionists and manufacturing experts, aims to meet consumers’ needs, while still focusing on the true nutritional needs of cats. This holistic approach to nutrition, which has, according to Techni-Cal, always been the company’s guiding principle for product development, resulted in a range of products building great value for the consumer. Instead of seven cat food products there will soon be 17 products on the shelf in speciality retail, the only channel Techni-Cal does business with. Consumers want variety for their cats and Techni-Cal’s aim has been to listen to the consumer. The Adult Cat range now offers four varieties: Chicken, Lamb, Ocean Fish and Rabbit & Duck. Two more adult cat products have been added: a special formula for indoor cats and a cereal-free, high meat content “Choosy” cat product which will satisfy the demands of even the most finicky eater. A diet for castrated or neutered cats is also close to launch. Very soon two more senior products (Salmon and Duck) will be added to the current Senior Chicken product. The “Special Needs” range has also been expanded to include Sensitive Skin, Sensitive Stomach and Oral Care, complementing the existing Weight Control, Hairball and Urinary Health products. The entire range has been upgraded to provide cats with the ultimate in nutrition:
All products will contain high amounts of fresh meat for superior protein quality, great taste and outstanding digestibility. After all, cats are true carnivores.
Of course the food is naturally protected.
No artificial flavourings, colourings or preservatives are added.
The food is naturally palatable for a great feeding experience.
Each product contains many features and benefits tailor-made to the cat’s needs.
Techni Cal stresses that the brand creates superior value for money for consumers. With these exciting developments Techni-Cal is sure to be able to strengthen its position with the trade. According to Techni-Cal, the brand constitutes a great asset for speciality retail, for various reasons: 
Competitive margins make Techni-Cal very attractive to retailers.
The brand is committed and effectively contributes to retail image building.
Strong sell-out promotions create retail traffic, increasing retail turnover…