Concepts for brand presentation

Download: Concepts for brand presentation (PDF file)Weidenhammer Packaging GroupAs the leading producer of composite cans, composite drums and plastic containers, Weidenhammer Packaging Group has produced pet food packaging solutions for decades. Tetra Europe has relied on Weidenhammer products for more than 25 years. Other pet product clients include Bayer and Mars Pet Care ("Whiskas"). The recently created section Weidenhammer Plastic Packaging offers solutions for moist or sterilised food. In Weidenhammer's portfolio the percentage of packaging solutions for pet food ranges between 5 and 10 per cent.Regarding pet food, the company mainly offers composite cans and composite drums with custom-made sealing and portioning devices. In addition, the company offers a whole range of custom-made composite packaging solutions for food supplements and pet treats. Composite cans and drums are very popular for dry pet food, which is sensitive to moisture. The sturdy cans can be resealed easily, which means that once opened, they still offer protection from both moisture and parasites. Convenience packaging allows easy handling and portioning of food. These features have helped to enhance the appearance and branding of a number of pet products. Composite packaging for ornamental and pond fish food is an example of the use of composite cans with screw tops. The cans are made by combining the label with recycled paper and a thin aluminium layer, which is then sealed with an aluminium membrane. Treats for cats and dogs or supplements produced by Bayer and "Whiskas" are available in such composite cans. The new plastic packaging "Perma Safe" offers enhanced preservability and hygiene for pet food products, even after opening.Preferences for packaging vary less between countries than between types of pet owners. Fish food, for example, requires high stability, variable portioning, and ease of use. Stability, resealability, and protection from moisture are the features which fish owners rate most highly, according to a survey carried out in Germany, Britain and the US. For pet owners also, resealability of moist preserved food cans is an important factor. They, too, want to be able to preserve pet food, once opened, in a hygienic way. There is a clear trend towards convenience both in the packaging industry generally and in the pet sector.Bischof & KleinThe Germany-based company is a leading European full-service supplier of flexible plastic and paper packaging and…