Packaging is the new brand statement

Mondi, a global leader in sustainable packaging and paper, announced the results of its sixth annual eCommerce trend report “Sustainability and its impact on packaging and online shopping choices”. This comprehensive study examines trends, attitudes and expectations regarding e-commerce and the impact packaging has on the consumer experience.

“This year’s findings confirm that sustainability is no longer just a trend, it’s a business imperative”, said Armand Schoonbrood, Mondi Group eCommerce COO. 90 per cent favour brands using recyclable, right-sized ecommerce packaging. “Consumers are demanding tangible action from retailers to reduce their environmental impact.” On the other hand only 50 per cent of the consumers trust brand's sustainability claims, underscoring the need for transparency.

Besides from sustainability protection is key: 95 per cent of consumers prioritise protective packaging, says the report. The online shopping frequency soars: 71 per cent of consumers shop online monthly, up from 56 per cent last year. Spending remains stable: 1 in 4 consumers spends 120 to 290 euros per month.

The report presents data from around 6 000 consumers across Czechia, France, Germany, Poland, Sweden and Türkiye, collected via an online survey in October and November 2024. The findings offer ecommerce brands valuable insights on meeting consumer needs, including country-specific results from each of the six markets. The survey was conducted by RetailX, who also co-authored the whitepaper.