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Ten years of Canine Couture

Dogue Wholesale in Australia was created in October 2004 as an extension of the retail business, which started in March 1998. This year the company wants to launch its brand on the world stage.
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Download: Ten years of Canine Couture (PDF file)"For the past ten years, Dogue Retail has led the way in dog fashion and is known across Australia for its beautiful, stylish stores," states Simone Kingston, co-owner of Dogue Wholesale. "The Dogue label is extremely well known throughout Australia both within and outside the pet industry and is famous for unique, stylish and high quality products." In just two and a half years in the market, Dogue Wholesale has gained over 500 customers in Australia and become the first pet accessory brand to be stocked in Australia's most exclusive and high-profile department store - David Jones. Currently, Dogue Wholesale is expanding into New Zealand and Japan and is growing at a rate of 100 per cent per annum.Made in Australia"All products are designed in Sydney, with the majority of the range being manufactured in Australia," Simone Kingston continues. "In addition, we also have two excellent factories in mainland China." Dogue is famous for its stunning leather collar and lead range, which is entirely hand-made in Melbourne from beautiful New Zealand leather. This leather, in the latest fashion colours, has been called the softest leather in the world and buyers will feel the difference. The leather "Glamour Range" is decorated with genuine Swarovski crystals, and Dogue is endorsed to carry the Swarovski Crystallized trademark.The other Dogue range made entirely in Australia is its soft bedding range. Simply beautiful, these beds are not only popular with pet accessory stores but also a favourite amongst homeware and lifestyle stores. Dogue designs and prints its own fabrics in Australia which keeps them unique to the brand and in the quality Dogue is renowned for. "These beds are often seen as an accessory to a lounge or bedroom in home and lifestyle magazines," Simone Kingston states. They blend in with today's home décor, whilst also becoming an additional feature of a pet owner's room. "From our reliable factories in China comes a fun, stylish range of ceramic dog and cat bowls and matching treat jars," the entrepreneur continues. "This range has sold extremely well in our domestic market due to the fun colours, design, quality and price".Dogue Wholesale prides itself on its innovative designs and professional service: "Coming from a retail background, we know what retailers are after: products that are new, exciting and competitive in price," says Simone. Together with her partner Tony, she is constantly working…
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