International hub of the pet supply sector

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The projected exhibition area for the 30th Interzoo was already fully booked up three months in advance of the show. WZF GmbH has therefore decided to offer hall 8 as additional floor space, bringing the current overall exhibition area to around 89 000 m² gross (2006: 78 900 m²). Hans-Jochen Büngener, the chairman of the show committee, puts the considerable interest in Interzoo down to the raised level of quality awareness and Interzoo's significance as a world-leading fair and communications platform: "In some markets, caring for pets in a manner appropriate to the species is only now becoming an accepted practice and so demand for quality food and accessory products is only just starting to appear. In addition, Interzoo is regarded as the primary hub of the international pet supply sector. This is where the future of pet owning is decided, and so anyone of any importance in the sector comes to Nuremberg." The majority of the growth in Interzoo comes from abroad, with significant increases in floor area for China (+56 per cent), India (+20 per cent), Great Britain (+33 per cent), Taiwan (+26 per cent), Canada (+17 per cent), the Netherlands (+15 per cent), Denmark (+14 per cent), Poland (+14 per cent), Spain (+9 per cent), France (+8 per cent), the Czech Republic (+6 per cent) and the USA (+10 per cent). The largest exhibition areas are occupied by companies from Germany (19 900 m²), Italy (4 800 m²), China (3 600 m²), Great Britain (2 700 m²), the Netherlands (2 600 m²), the USA (2 500 m²), Belgium (1 800 m²), France (1 700 m²), Spain (1 200 m²) and Poland (1 100 m²). Top decision-makers from all over the world In 2006 the international spread of Interzoo visitors increased, with the proportion from abroad rising to 58 per cent. WZF GmbH is expecting to welcome over 34 000 trade visitors from over 100 countries to Interzoo. The countries boasting the highest numbers of visitors to the show in 2006 were Germany with 14 277, Italy with 1 951, France with 1 127 and Great Britain with 1 074 trade visitors. Considerably more visitors came to Nuremberg from eastern Europe (+25 per cent). For example, Bulgaria was represented by 134 visitors (2004: 52), Romania by 170 visitors (2004: 62) and Belarus by 68 visitors (2004: 14). Altogether 3 757 visitors came from eastern Europe (2004: 3 007). The number of overseas visitors rose in 2006 by 30 per cent overall to 4 832, with the majority coming from…