Canine fashion in Spain

Download: Canine fashion in Spain (PDF file)Created in October 2006 by fashion designers Mayte Stiller and Franz Brandner, the Barcelona-based company pursues the aim of offering an alternative viewpoint of canine clothing - moving this whole concept towards canine fashion. "We specialise in clothing, raincoats, pullovers, shirts, dresses, coats, bandannas, underwear panties and a spa line for dogs," Mayte Stiller says. "The whole assortment features a combination of different models, offering the perfect choice for any occasion and for any personality." The entrepreneur believes that people transfer their personality and lifestyle to their pets. They often choose the type of dog according to their way of life, and clothing is selected in a similar manner. Mayte Stiller stresses that a happy dog is at the centre of the entire product philosophy: "It is very important for us that the dog feels very comfortable and can run, jump and play, forgetting about the clothing."At Dog Model they are proud of the fact that the products are designed, developed and produced at the company's headquarters in Barcelona. Mayte Stiller herself supervises all stages of the operation, and is also responsible for the designs. The fabrics and materials also come from Spanish manufacturers. The company now plans to expand its export activities to European countries and the USA, offering a fresh, new dog fashion concept. And the line of products is to be enlarged to include a collection of collars and leads.Interzoo: Hall 6, stand 137Mascot Race ClubTextile products for pets, such as mattresses, coats, eiderdowns, igloos, pet carriers, polar blankets, coats and raincoats are the business of the Barcelona-based company, which was founded in 2002. "Our growth in the past six years has been slow but stable. We have recently grown into an international business," designer Meye Roig states. The design and development of new products is aimed at making the daily life of owners and pets easier. The products should provide a solution to their needs, be easy to use for pet owners and comfortable for pets. The designs and patterns are created by Meye Roig and all materials are sourced in Spain. Production takes place in the company's facilities in Barcelona, with a separate workplace for every process. "With this option we can follow all the stages in the manufacture of the product directly," Meye Roig states, "giving the best quality to our products."Until now sales have been mainly in…