Foretaste of Interzoo

Download: Foretaste of Interzoo (.pdf file)
Trade shows have long since transcended national boundaries, even in the pet product industry. Just as the ranks of exhibitors at most pet product fairs have included companies from a wide range of countries for many years now, the internationality of visitors to shows in the euro zone is also increasing. All the more so when a fair venue is as favourably located in geographical terms as Kortrijk, in the heart of Belgium, not far from the French border and just an hour from the Netherlands by car.
Three halls for the first time
Although Anido has retained its image as a small but excellent fair over the years, it has been exhibiting steady growth for some time now. This comes as no surprise: it is ideally situated from the transport point of view, the organisation is highly professional and it has a familial character. Kortrijk is where the pet product sector in the Benelux states comes together – and in view of the many companies represented there, it is not without significance internationally. For a number of years the show has been increasingly attractive to visitors from France too, which might help to explain why Expozoo in Paris was very disappointing last time round. Another advantage of Anido is its proximity in time to Interzoo, and the products on offer in Kortrijk anticipated some of the trends to be expected in Nuremberg.
The net exhibition area of Anido has previously varied for the most part between 4 000 and 5 000 m². In view of the demand of many exhibitors for space, a third hall was added for the first time, meaning that this year’s show covered over 6 000 m². However, the number of exhibitors remained the same as for the last show two years ago at 120, although many of Belgium’s influential wholesalers had considerably larger stands this year. This was due to the fact that they accommodated smaller companies on their stands to a greater extent than ever before. Some of the leading international pet food manufacturers also exhibited on larger stands this time than in previous years.
In all, 4 575 visitors came
to the fair, representing 1 905 sales points, the same number as at the last Anido. That means that there were fewer visitors per sales point. The organizers regard this as an indication that the event is regarded increasingly as a business event instead of a show for the whole family.
Versele Laga and Vadigran carry off awards
As usual at Anido, two companies gained recognition for their new…