Pioneering super-premium pet foods

Since the company's inception in 1926, Nutro has experienced a rich history of innovation and growth as a leader in the speciality pet food industry. Nutro now enters its 80th year with a solid, diverse line-up of products Today, Nutro manufactures two super-premium pet food brands: "Nutro Choice" for dogs of all life stages, sizes and special needs, and "Nutro Choice Complete Care" for cats. Establishing Nutro in Santa Monica, California in 1926, owner John Saleen laid the foundation for a successful brand by using only top-quality ingredients and embracing an all-natural product concept. From day one, Nutro became well-known as a premium regional brand. In 1976, the company was purchased by David Traitel, who advanced Saleen's vision, and worked to enhance further the quality and reach of Nutro's offerings. In 1985, the company introduced its first super-premium dog food. This product quickly gained popularity among breeders, pet food retailers and dog-owning consumers. In the nineties, products were added to meet the specific needs of both puppies and overweight or inactive dogs. The "Natural Choice" product line, introduced in the United States in 1991, also experienced immediate success, due in large part to its natural ingredients and lack of artificial preservatives. "Natural Choice Lamb & Rice" quickly became the company's flagship product and a favourite of dogs throughout North America. As its popularity grew, complementary products were added to the Natural Choice line, and an international brand, "Nutro Choice" was created. Additionally, over the past 20 years Nutro has expanded its offerings to include dry cat foods, dog and cat foods in cans, and now single-serve pouches. Nutro continues today as a privately held business focused exclusively on super-premium pet foods. The company also made a clear choice in its retail distribution strategies: Nutro products are sold exclusively in speciality pet stores, by veterinarians and in select garden, farm and feed stores. Pet speciality stores have a responsibility to the consumer to offer products that are different and superior to products sold in grocery stores and mass merchandise outlets. The stores are focused on enhancing the well-being of our pet companions - a focus that is shared by Nutro. The financial well-being of pet speciality stores is enhanced by recommending Nutro, products that provide super-premium feeding performance. When consumers are satisfied, they return time and time…