"2006 - a milestone in Tertra's history"

It was in 1950 that the natural scientist Dr. Ulrich Baensch, who died just recently, opened up a completely new market by making aquariums a hobby accessible to all fish enthusiasts. The founding father of today's global company Tetra developed the flake food "TetraMin" and thereby overcame the problem facing aquarium enthusiasts of obtaining suitable natural food for their ornamental fish. Tetra products are now available worldwide for aquariums, for keeping reptiles and amphibians and for garden ponds.Expansion beyond the confines of Germany took place early on in the history of the company. Initially it was Dr. Baensch himself who distributed his products in Europe. But shortly after the merger of Tetra Werke with the American group Warner Lambert in the year 1974, subsidiaries were established all over the world and through these professional trading commenced outside Europe. Today, Tetra has subsidiaries in the USA, Japan, Great Britain, France, Italy, Singapore and Germany and is represented by agents worldwide, including in China. Distributors in over 90 other countries ensure the smooth distribution of Tetra products. In June 2000 Pfizer took over the Warner Lambert group and thus became the world's largest pharmaceutical group. At the end of 2002, Tetra was acquired by the Triton Fund, an independent European private equity fund. Nearly three years later, on 29th April 2005, Tetra was taken over by the American consumer goods group Spectrum Brands, which together with its subsidiary United Pet is one of the largest suppliers worldwide of speciality pet food and other pet supplies. Tetra has always regarded itself as a company closely oriented to customer demand. As the global market leader in aquatics, the company gears all its business activities to achieving continued growth. Tetra regards its acquisition by the American mixed goods group Spectrum Brands in April 2005 as a positive step with regard to the development of further business.  Because Tetra has become part of the Spectrum Brands subsidiary United Pet Group, this gives rise to future opportunities for cooperation and growth in conjunction with sister companies from the pet sector, for example Marineland. There is thus great potential here for the global Tetra business and the prospect of new stimuli for the market. In order to have additional financial resources for the global orientation of marketing activities at its disposal, Tetra has organised the strategic aspects of marketing…