Natural pet food from the UK

Established in 1981 as Anglian Meat Products, the Norfolk-based company Natures Menu Petfood attaches importance to offering the pet speciality trade a high-quality alternative to mainstream pet food products. “We don’t like to play about with our food. Our whole meats are simply cut, chopped or minced and then blended into convenient, easy-to-serve meals,” states the company. Natures Menu Petfood recently launched a new range of cat food with 70 per cent real meat in 100g pouches, which contain 30 per cent more than the leading market contender, as the company emphasizes. It states that all products are free of artificial ingredients, preservatives, colourings and flavourings. The new range comprises “Chicken for Kittens”, “Chicken and Turkey”, “Beef and Heart” and “Chicken, Salmon and Tuna”.  A multipack case comprising 12x3 100g varieties will be available soon. The product range of Natures Menu Petfood also includes multipacks of adult dog food pouches, which contain 60 per cent meat and are easy to open. Natures Menu Petfood cites further benefits of the new range: simple, clear and easy-to-read ingredients, no gravy or jelly, just loaves of meatiness that will sustain the pet, whole pieces of vegetables, wholegrain rice and no added artificial ingredients, colours or flavours. In addition to these products, the company offers a range of mini semi-moist meat treats for dogs and cats that can be used as a training reward or snack whether the cat or dog is a professional athlete or a lazy bones, freshly frozen raw meats prepared from whole cuts of meat mixed with fresh vegetables, and baked biscuits for dogs, including fresh whole ground tripe and vegetables.According to Natures Menu Petfood, the company’s manufacturing plant in Norfolk has been built in line with all current EU legislation for the manufacturing and distribution of real meat products and can produce over 1 mio units per month. Its facilities are linked to human food production standards. Natures Menu Petfood focuses on continued quality handling methods, the use of HACCP quality controls, microbiological testing, raw material traceability and good in-house practices. The plant has separate temperature-controlled departments for raw material, production, packing, dispatch and finished goods to maintain the highest standards.Natures Menu Petfood employs 70 experienced staff. The company distributes its products throughout the UK from its own distribution depots, which each have frozen and…