The Nutriment Company takes over Natural Instinct

The Swedish group of companies The Nutriment Company (TNC) has announced the acquisition of the British barf manufacturer Natural Instinct. This is the second acquisition in the UK this year.

With currently four companies in the UK, TNC is strengthening its position in the growing market for high-quality natural pet food and positioning itself as a leading player in Central Europe.

Natural Instinct, based near London, is considered one of the pioneers in the barf segment. It specialises in the production of raw, frozen dog food and natural treats.

"The UK is one of our most important markets and with the acquisition of Totally Natural Pet Products and now Natural Instinct we are creating a significant presence in the market," says Anders Kristiansen, CEO of The Nutriment Company.

TNC's brand portfolio also includes Aniforte, Barfgold, Carnibest, Dibo, Energique, Leo & Wolf, Nova, Nutriment, Oscar, Rauh! and Totally Natural Pet Products.