The industry meets in Holland

The Dibevo Vakbeurs is organised and set up by the Dutch trade organisation Dibevo. It is the only speciality fair in Holland for the pet product industry and is undisputedly regarded as a meeting place for the industry. Foreign firms have also recognised this fact and take advantage of the Dibevo Vakbeurs to extend and maintain their contacts with the Dutch pet product sector. In the organiser’s closing report it says: “The exhibition offers a total picture of everything available in the pet products, pet care and aquarium products industry. We are particularly pleased with the results.” The German aquarium company Sera was one of the direct exhibitors from Germany. Most of the exhibitors were Dutch manufacturers and wholesalers, who presented a wide range of international brands. Many international companies such as Bayer, Bewital, Ferplast, Hill’s and Royal Canin, for example, run their own subsidiaries in Holland, and they represented the company at the Dibevo Vakbeurs. Seven direct exhibitors came from Germany, including Dennerle, Flexi, Mucki and Sera, along with two from Belgium in the shape of Antwerp Pet-food Buyers and Versele Laga. It appears that with each new edition of the Vakbeurs there are new companies who are interested in introducing themselves and their products or services to the market. This is yet another good reason to visit this type of event. The Dibevo Vakbeurs is a major event on the pet product industry calendar in Holland. Once again, “eating, drinking and doing business” was a cornerstone of the show concept. Introduced for the first time last year, the organiser describes this approach as so successful this year too that it will definitely be retained. The concept was positively received by exhibitors and visitors alike. While visitors could go to the various catering kiosks and eat and drink free of charge on production of their admission ticket, the exhibitors had their refreshments delivered directly to the stand. “Thus exhibitors could spend their time efficiently doing business,” according to the organiser. Dibevo The “Vereniging Landelijke Organisatie Dibevo” (Dibevo National Trade Organisation) is the industry association composed of businesses involved in the pet products, pet care, angling and aquarium sector. As a national trade organisation, Dibevo promotes the interests of its retail members (pet speciality shops, aquarium speciality shops and fishing tackle shops), its care-providing members (boarding kennels…