On course for success in Europe

Four years ago, prior to the birth of Snoozzzeee Dog, founder Sarah Spencer and her husband Joe faced serious financial difficulties. One evening Sarah looked into her dog’s eyes and simply found inspiration: she drew a quick cartoon sketch of her beautiful dog and the logo and concept for her designer pet bedding business was born. Sarah and Snoozzzeee had simply hit on an idea and identified a huge gap in the pet accessory market for stylish, quality pet bedding at an affordable price: “I decided to produce pet bedding that was fun, looked fabulous and in a range of colours and styles to co-ordinate with the home.” The finished product was made up on Sarah’s kitchen table and a month later, when she took her new beds to a major trade pet show, she came back with many orders. By the end of 1998, Sarah and Snoozzzeee were becoming known in the pet industry in the UK and Europe. International brand expansion has always been Snoozzzeee Dog’s objective – even when the company was just starting out and Sarah had moved her business to a small studio in Manchester.
“Pet bedding is fun and sexy.”
Today, Snoozzzeee Dog operates from a vast, hi-tech office and warehouse complex in Cheshire. “We are still receiving orders from all over the world. We have invested heavily in new premises and a state of the art computer software system to streamline stock control, sales and management as well as new equipment and vehicles.” Snoozzzeee Dog has a buoyant home market, and an expanding export market – it now distributes to over 14 countries worldwide including the USA and Japan. In Europe, major distributors include Trixie in Germany, Petco AG in Switzerland, Kruuse in Denmark, Gerb de Boon and Cink in Holland. Turnover will reach 4 mio GBP this year. Now Snoozzzeee Dog is launching a new designer bedding collection as well as adding new designs to the existing ranges. Sarah Spencer: “There is no end to the potential of Snoozzzeee Dog products: books, a cartoon and a CD are planned for launch. And the range brochure is now available in English, German and French.”
Sarah Spencer: “The website is a key tool for further European expansion.”
In brief
Snoozzzeee Dog Ltd.Pupster House, Road FourWinsford Ind Est.Winsford, CheshireCW7 3RSGreat Britain
Tel. +44/16 06/59 05 90Scotland Office: +44//12 36/61 25 28Fax +44/16 06/59 05 99e-mail: sales@snoozzzeeedog.co.ukInternet: www.snoozzzeeedog.com
Managing Director: Sarah SpencerSales and Marketing Director: Joe Spencer
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