Sustainable packaging design: The Vafo product Primadog has won the Worldstar global packaging award in two categories. The redesigned packaging, which was launched in 2024, won awards in the Pet and Sustainability categories in the Worldstar 2025 competition. The jury based its decision on sustainability, cost efficiency and consumer friendliness, according to the company's press release.
Worldstar is an annual packaging competition organised by the World Packaging Organisation (WPO) since 1970. Its aim is to raise awareness of the importance of packaging as an enabler for a better life and to recognise the innovation and efforts of brand owners, designers, students and brand agencies in developing future packaging solutions.
The redesign of Primadog packaging is a step towards a greener and more vibrant future, says the company. As the brand evolves, its commitment to quality, sustainability and the welfare of our four-legged friends remains at the heart of everything it does.