In 2023, the Ukrainian Suziria Group launched a range of natural treats and pet food on the international market under the Half & Half brand. The company invested more than 20 mio UAH (approx. 450 500 euros) in the introduction of certified production in Ukraine.
In addition, Suziria Group 2024 received a grant of 2 mio dollars from the United States Agency for International Development (USAID) to expand production capacity by introducing a wet food production line, which will further strengthen Half & Half's position in the domestic and international market.
To launch the brand, the Ukrainian agency Dozen designed the positioning, name, slogan, packaging design and brand book for Half & Half. The project has now been honoured with the first Gold Pentaward for Ukraine since 2015.
"The award proves once again that Ukraine has its own voice in the global creative industry that is being heard," said Polina Kosharna, co-owner and chairwoman of the Suziria Group's supervisory board.