Pets Choice acquires Hownd

British pet food manufacturer Pets Choice has agreed to purchase the premium vegan dog brand Hownd from Power Pet Brands. The brand encompasses food, treats and pet care products.

Pets Choice will be taking over responsibility for sales as of 5 August. Hownd completes Pets Choice’s family of pet brands, which includes Webbox, Bob Martin, Felight, TastyBone and Vet’s Kitchen.

“This is another fantastic acquisition for Pets Choice as we continue our drive towards product premiumisation,” comments Tony Raeburn, CEO of Pets Choice.