“A year of innovation”

The Placek Group, a leading European pet supplies retailer, has declared 2023 a year of innovation for its retail brand Super Zoo in the Czech Republic and Slovakia. The innovation applies to the product range along with the services and activities offered by the company. 

At the beginning of this year, the Super Zoo chain launched a mobile app that offers not only faster but also more economical shopping, thanks to special discount promotions for loyal customers. In addition, the second half of the year will see the addition of the option to choose between electronic or regular receipts. The electronic receipt will be saved to the customer's account, making their purchases more environmentally friendly.

In addition, Super Zoo is aware of its social responsibility and therefore actively participates in helping abandoned pets in the Czech Republic. That is why the chain has teamed up with the movie Gump – Us Two and became its general partner. “We share a common philosophy with the Gump movie and a desire to help abandoned pets. That is why we have decided not to build our partnership only on product placement, but to support it with a long-term campaign aimed primarily at supporting animal shelters and educating society in this area,” adds Luboš Rejchrt.

Changes are also being introduced in the product range. The latest addition to Super Zoo's own-brand portfolio is the ultra-premium holistic dog food Elbeville, which was developed in response to customer needs. The main goal of the new dog food was to provide customers with a product made from local ingredients of the highest possible quality. “Since its launch, we have received positive reviews from our customers, who praise both the formula composed of local ingredients and its high digestibility thanks to these high-quality ingredients and production technology. It is based on the extrusion process, which creates small bubbles in the granules that help gastric juices to digest the granules easily not only from the outside, but also from the inside,” explains Martina Mačková, product development & marketing manager for Super Zoo.