Plaček Group opens its 350th store

The pet store chain Super Zoo, belonging to pet supplies retailer Plaček Group, has opened its 350th store in Pilsen in the Czech Republic. Stores trading under the Super Zoo logo can be found in the Czech Republic and Slovakia. In Poland, the Plaček Group operates stores under the Kakadu Zoo brand and in Latvia as Dino Zoo. “We are pleased that pet owners come to shop with us. Thanks to the high customer demand, we can open more stores and reach out to them even more. Accessibility for all customers is a priority for us,” says Dušan Plaček, owner and founder of the retail group.

The Plaček Group holding company has been active in the pet supplies segment for more than 30 years. During this period, the Czech company has become one of the key players in the European market in the field of pet care.

In the Czech Republic, Super Zoo is a leading player in the pet supplies market. This is confirmed by the increase in sales despite the current situation where retail sales across all segments in the country have been declining for several months. “The first half of the year was very successful for us, despite the economic situation in the Czech Republic. Unlike in other segments, we did not observe any changes in buying behaviour.  Our customers still indulge their pets just the same, in some cases even more. The year-on-year increase in sales is around 12 per cent,” says Luboš Rejchrt, Super Zoo's chief operating officer.