Superzoo and Pet Fair SEA work together

The organisers of the US trade show Superzoo (16-18 August in Las Vegas) and Pet Fair South East Asia (25-27 October in Bangkok) have announced cooperation between their shows. The aim of this partnership is to bring the pet supplies sector in the USA and Asia together and to promote intercontinental collaboration between those involved.

Cooperation between the organisers of SuperZoo and Pet Fair South East Asia, the World Pet Association and VNU Asia Pacific is now to take place at various levels, covering aspects such as reciprocal promotion and the production of conference agendas.

“We feel honoured to have the World Pet Association and SuperZoo as global partners for the United States of America, the biggest pet product market in the world,” says Johannes C. Kraus, project director of Pet Fair South East Asia. Mike Karsting, senior vice-president of events at the World Pet Association, is also pleased with the move: “This collaboration offers a unique opportunity for companies to network and explore new possibilities across the globe.”