UR Group starts pet food production

The Italian company UR Group, which has over 50 Petfarm stores and specialises in software solutions and digital offerings, is putting more money into the pet sector. It has now acquired 100 per cent of the shares in veterinary and pet food company Fidovet, according to the Italian industry magazine B2B.it.

UR Group is thus continuing with a project launched five years ago to provide pet stores with a dedicated range of pet medicines. It is also reported that UR Group will begin a new franchise project with Petfarm next year. Pertinent offers are already appearing online at www.petfarmfranchising.it.