At the British trade fair Pats in Telford, a team of independent retailers and retail experts decided on the awards for new products. They had to make their selection from a record number of over 340 new products submitted. In making their decisions, they considered a range of criteria including product innovation, design, quality, packaging, value for money and sustainability.
The winning products were:
- Cat Food Products: Naturea Grain Free Cat Wet Food, BYMiT
- Dog Food Products: Naturaw Forage, Naturaw
- Dog Treat Products: Odourless Braided & Straight Bull Pizzle, JR Pet Products
- Dog Accessories and Toys: Sotnos Earth Aware Natural Rubber Dog Toys
- Dog Harnesses, Leads and Dog Wear: Adventure Lead With Close Control, Twiggy Tags
- Small Animal and Bird Products: Pig ‘n’ Mix Treats Range, HayPigs
- Pet Care Products: Doughnut Recovery Collar, Dirty Little Paws
- Grooming Products: Tropiclean Enticers Dental Care Products, Pedigree Wholesale