Private labels on the rise

PLMA show in Amsterdam

(Source: PLMA)
18.03.2025

The private label industry will gather at the RAI Convention Centre in Amsterdam for the World of Private Label on 20 and 21 May. The show, organised for many years by the private label trade association PLMA, is internationally recognised as one of the most important meeting places for the private label industry. It offers leading retail groups in particular a comprehensive range of opportunities to source goods and establish new business relationships. The pet industry also has a strong presence in Amsterdam.

According to NIQ, private label continues to gain momentum across Europe, with total sales reaching 352 bn euros in 2024, an increase of 0.11 per cent compared to 2023. This upturn is also reflected in the trade fair figures: With a record 3 100 exhibitors from over 73 countries, this year's show promises to be bigger than ever. New pavilions from Canada, Scotland, Bulgaria, Morocco and Ukraine have been set up in response to strong demand from the industry.

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