Fressnapf tests Wolt delivery service

Europe’s leading pet store chain Fressnapf is testing a new service in two German cities. In collaboration with Finnish technology firm Wolt, orders placed with the chain are now being delivered to customers by courier within 35 minutes in Berlin and Düsseldorf. Customers can order in advance from Fressnapf using the free Wolt app.

“We are combining the stationary offering in our stores in Berlin and Düsseldorf with the strengths of the world’s best quick-commerce player to give our customers a faster and more convenient service,” says Johannes Steegmann, board chairman at Fressnapf. “In this way we are making innovative use of our assets as an omnichannel retailer and building a competitive advantage over purely e-commerce suppliers. We are excited to see if we can open up new customer circles in conurbation areas by this and how this offering will go down with our existing customers,” added Steegmann.

Wolt is currently operating in 280 cities worldwide, including 15 in Germany. The company emphasises that all of its couriers are permanently employed, have health insurance and are paid appreciably more than the minimum wage. Most couriers work part-time, a small proportion are full-time staff and a few are working students.